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CASE STUDY: HAYSMAC

Expert conversations, built to go further.

I help professional services firms turn conversations with partners and industry leaders into a bank of useful video content. From full interviews and hero edits to short-form social clips, each shoot is designed to create more from the time your experts spend on camera.

Latest project: Chris Cork, Partner at HaysMac, in conversation with Marcus Stuttard, Head of AIM at the London Stock Exchange.

BUILT FOR LINKEDIN

Built for the LinkedIn feed

Strong opening hooks, 4:5 framing, branded captions and clear on-screen text turn individual ideas from the conversation into standalone social content.

"We reached out to Vik for a client interview project, and he exceeded all expectations. The footage aligned perfectly with our vision and reflected our brand's tone and identity. His turnaround time was incredibly fast, and the final deliverables looked great. I wouldn't hesitate to recommend Vik for future projects."

Chris Cork in conversation with Marcus Stuttard during the HaysMac AIM shoot
Latest AIM conversation

One conversation. Thirteen pieces of content.

For HaysMac's latest AIM conversation, Chris Cork sat down with Marcus Stuttard, Head of AIM at the London Stock Exchange. One shoot produced a full 20-minute conversation, three standalone hero edits and nine LinkedIn-first social clips.

  • 1Full 20-minute conversation
  • 3Hero videos
  • 9Social clips
  • 13Pieces of video content
See how this could work for your team
Longer standalone edits

Three standalone hero edits

These longer edits take individual themes from the AIM discussion and shape them into more developed standalone thought-leadership videos.

Long-form source

The full AIM conversation

The long-form discussion is the original source material: a complete expert conversation that also provided the raw material for the shorter hero edits and social clips.

Earlier HaysMac project

Another conversation. The same repeatable approach.

An earlier HaysMac conversation with Jon Dawson and Richard Langrish, CFO at The Independent, used the same core model: record one considered discussion, then turn it into a mix of full-length and standalone LinkedIn edits.

The original conversation

The full conversation remained the anchor asset, while the shorter edits made its strongest ideas easier to reuse over time.

Why this works for professional services

Professional services firms already have the expertise. The challenge is turning that expertise into content people actually want to watch.

A relaxed conversation gives partners and industry experts space to speak naturally, while helping audiences get to know the people behind the advice.

From one well-planned filming session, the strongest moments can then become hero videos, short LinkedIn clips and a full-length conversation, giving marketing teams a bank of credible content without repeatedly bringing busy people back in front of the camera.

Interview subject laughing during the HaysMac shoot

Turn one expert conversation into a bank of content.

Interview-led video for LinkedIn, websites and internal communications, created from one well-planned filming session.

Discuss a video project